Indigenous Health Essay Example for Free

Indigenous Health Essay The poor health position of Indigenous Australians is a contemporary reflection of their historical treatment as Australia’s traditional owners. This treatment has led to Indigenous Australians experiencing social disadvantages, significantly low socio-economic status, dispossession, poverty and powerlessness as a direct result of the institutionalised racism inherent in contemporary Australian society. Indigenous populations have been the carers and custodians of Australia and the Torres Strait for a period in excess of 60,000 years before being invaded/colonialised by the British on January 26, 1788 (Hampton Toombs, Racism, colonisation/colonialism and impacts on indigenous people, 2013). Before this time, it is suggested that Indigenous Australians lived relatively affluent lives and enjoyed generally better health than most people living in Europe (Hampton Toombs, Indigenous Australian concepts of health and well-being, 2013). The arrival of introduced diseases, especially smallpox, caused considerable loss of life among Indigenous Australians. The impact of this is loss extended far beyond the immediate victims of disease, affecting the very fabric of Indigenous societies through depopulation and social disruption (MacRae, et al. , 2012). Whilst introduced diseases were the most substantial part of the Indigenous Australians mortality, death caused by direct conflict also contributed significantly (Elder, 2003). Traditionally, Indigenous Australians had complete autonomy over all parts of their lives such as, ceremonies, spiritual practices, medicine, social relationships, management of land and law and economic undertakings (Saggers Gray, 1991). In addition to the impacts of introduced diseases and conflict, Indigenous Australians also experienced ill effects related to disconnection from Country due to the spread of colonists and their subsequent political policies. For an Indigenous Australian, Country is not just physical territory but the central aspect of their identity (Hampton Toombs, Racism, colonisation/colonialism and impacts on indigenous people, 2013). Occupation and colonialism impacted far beyond the physical, as Indigenous Australians had their culture devalued, traditional food sources destroyed, and were separated from their families and in some cases entire communities were dispossessed. This led to disruption or loss of languages, beliefs and social structures which form the underlying basis of Indigenous cultures. These impacts, prompted British colonists to develop several different political policies of institutionalised racism to address the real and perceived issues regarding Indigenous Australians. The first of these policies was Protectionism (1788 – 1890’s). Prior to Protectionism British colonies practiced exclusion as they assumed ‘Terra Nullius’ and seized control of the land, evicting Indigenous Australians from their traditional Country. The negative impacts this had on Indigenous Australians eventually forced colonial authorities to establish â€Å"Aboriginal protection boards† (Hampton Toombs, Racism, colonisation/colonialism and impacts on indigenous people, 2013). The first was established in Victoria by the Aboriginal Protection Act of 1869, with the other colonies following with similar legislation, to protect Indigenous populations within their boundaries (Parliament of Victoria, 1869). The protection provided under the various Acts imposed enormous restrictions on the lives of many Indigenous Australians. These restrictions included dictating where Indigenous Australians could live and not live, and set out limitations on movement, marriage, employment, earnings and ownership of property. The child welfare provisions of the Acts underpinned the removal of Aboriginal children from their families and communities by compulsion, duress or undue influence (State Library of Victoria, 2014). The National Inquiry into the separation of the children concluded that between one-in-three and one-in-ten Indigenous children were forcibly removed from their families and communities in the period from approximately 1910 until 1970 (Wilkie, 1997). It was the 1960s, at the earliest, when the various protection Acts were either abolished or discontinued. In the early 1890’s, protectionism gave way to state and commonwealth government regimes of segregation. In the development of the constitution, politicians included sections specifically excluding Indigenous Australians, such as the white Australia policy, ensuring that racism became entrenched in the new nation’s future. Reserves and missions were set up far from white settlements, to exclude and control Indigenous Australians, especially those of mixed descent (Hampton Toombs, Racism, colonisation/colonialism and impacts on indigenous people, 2013). By the 1950’s all state governments invoked a new policy called assimilation (1950’s – 1960’s), which aimed to eliminate Indigenous cultures, religion and languages. Assimilation was based on the belief that if living conditions were improved, Indigenous Australians were to be absorbed into White Australian society (Hampton Toombs, Racism, colonisation/colonialism and impacts on indigenous people, 2013). After the failure of the assimilation policy, governments aimed their sights towards Integration (1960’s 1980’s). Integration was a step towards multiculturalism by allowing Indigenous Australians and non-Anglo European immigrants to keep certain aspects of their culture whilst conforming to mainstream white Australian society. During 1970’s Indigenous Australians were beginning to become acknowledged as Australian citizens, this led to the development of the self-determination and self-management (1970’s-1990’s) programs (Hampton Toombs, Racism, colonisation/colonialism and impacts on indigenous people, 2013). These policies were based on the slow acceptance of multiculturalism and the beginnings of Indigenous Australians involvement in Australian politics, although the actual amount of self-determination available to them was limited. When these polices were found to be ineffective the Council for Aboriginal Reconciliation (CAR) was established in 1992 to overcome differences and inequities between Indigenous Australians and the wider Australian community (Hampton Toombs, Racism, colonisation/colonialism and impacts on indigenous people, 2013). The Reconciliation movement (1990’s-present) seeks to advocate for Indigenous Australians rights, their place in our shared history and to establish economic independence among Indigenous Australians in order to promote equality for all Australians (Hampton Toombs, Racism, colonisation/colonialism and impacts on indigenous people, 2013). Whilst government policy appears to be moving in the right direction, we are still a long way away from Indigenous autonomy and self-determination. All of these policies had a very detrimental effect on the health of Indigenous Australians both in terms of physical and mental health issues, many of which have continued through to contemporary times. Perhaps the most poignant of these impacts are those that have resulted from the Stolen Generations. There is much dispute surrounding when colonial authorities began removing Indigenous children from their families and communities, although many experts believe that it was very soon after the establishment of the British colony in Australia (Duffy, 2000). Children with Indigenous mothers were seen to be legally ‘neglected’ at birth, and removed from their families, communities and in most cases their culture, to be ‘raised right’ up until the latter part of the 20th Century (Hampton Toombs, Racism, colonisation/colonialism and impacts on indigenous people, 2013). Because of these practises, many Indigenous Australians have deep psychological and mental health issues that continue to plague them today. Modern literature tells of many instances of suicide and ongoing identity issues, emerging from the torment of being disconnected from family, culture and country. The status of Indigenous Health has been impacted severely by the Stolen Generations and other past Government practises. For many Indigenous Australians, the ongoing effects of protection and the forced separation of children from their families compound other social, emotional and physical disadvantages (Wilkinson Marmot, 2003). These disadvantages are embodied by the Social determinants of health, including; economic opportunity, physical infrastructure, and social conditions that influence the health of individuals, communities, and societies as a whole. Inequalities in these are especially evident in education, employment, income, housing, access to services, social networks, connection with land, racism, and incarceration rates (McDonald, 2010). In all of these factors, Indigenous Australians experience substantially lower rates than non-Indigenous Australians, with the most worrying being that Indigenous Australians have a significantly lower life expectancy rate and overall health status, than their non-Indigenous counter-parts. These inequalities, combined with the social attitudes towards Indigenous Australians and their health in contemporary Australian society, contribute to the difficulties Indigenous Australians have accessing adequate healthcare. It is also difficult to provide adequate healthcare for Indigenous Australians as many service providers do not understand how Indigenous Australians conceptualise health. Until recently, there was no separate term in Indigenous languages for health as it is understood in western society (Eckermann, 2010). The traditional Indigenous perspective of health is holistic. It encompasses everything important in a persons life, including land, environment, physical body, community, relationships, and law. Health is the social, emotional, and cultural wellbeing of the whole community and the concept is therefore linked to the sense of being an Indigenous Australian. This conceptualisation of health has much in common with the social determinants model and has crucial implications for the simple application of a medical model as a means of improving Indigenous health. Whilst the purely medical approach is undoubtedly useful in identifying and reducing disease in individuals, but its limitations in addressing population-wide health disadvantages, such as those experienced by Indigenous people, must be recognised. It is important to remember that policies and practises of the past have had major adverse impacts on the health of contemporary Indigenous Australians, and these impacts have contributed significantly to the inequalities present in Indigenous and non-Indigenous health status. However, whilst health disadvantages experienced by Indigenous Australians are considered to be historical in origin, the perpetuation of the disadvantages relies heavily on contemporary structural and social factors.

Dont Forget Working Capital When You Buy a Website :: Sell Websites Buy Websites

Don't Forget Working Capital When You Buy a Website Reprinted with permission of VotanWeb.com If you intend to obtain a loan to buy a website, you should consider how much capital you should have available until the website starts generating income. Believe it or not, many buyers overlook this and wind up in trouble soon after they acquire a website. It is important that you determine the "working capital" requirements of the website before you purchase. This is the amount of money you will need available to fund the website after you take over until it becomes self-sufficient, meaning that there is enough inflow of cash to pay the bills of the website as well as your family. There isn't a standard method to determine working capital requirements, but it is something that you can calculate. Of course, you must keep in mind that every scenario is different. For example, if you acquire a website where clients pay immediately, then you will have an inflow of cash the first day that you take over. On the other hand, if it's a website where you grant payment terms to clients and the average time to collect is 30 days, then at a bare minimum, you will need at least one month of working capital. The other thing to consider is inventory. If you will have to purchase products to sell prior to seeing payments form clients, here too your cash flow will be affected. The best way to approach this for any website is to do a forecast for the first six months after closing. Generally, you should take the average monthly revenue for the past year. Then, factor in any seasonality to the business. For example, if you are buying a website that sells primarily school supplies to college students, then you can certainly expect sales to be far lower in the summer than they will be in September. Once you determine the average sales, then you must calculate all of the fixed costs that you will incur from day one. These are all of the expenses that the business will have that are not related to the sales. For example, your webmaster is a fixed expense. You have to pay this regardless of what the website revenues may be. Other fixed costs include: marketing, advertising, insurance, taxes, etc. Always add a cushion of at least 10% - 15% to cover miscellaneous costs that always arise for new website owners.

Fool Chapter 21

TWENTY-ONE AT THE WHITE CLIFFS YEARS AGO – â€Å"Pocket,† said Cordelia, â€Å"have you ever heard of this warrior queen named Boudicca?† Cordelia was about fifteen at the time, and she had sent for me because she wished to discuss politics. She lay on her bed with a large leather volume open before her. â€Å"No, lamb, who was she queen of?† â€Å"Why, of the pagan Britons. Of us.† Lear had recently shifted back to the pagan beliefs, thus opening a whole new world of learning for Cordelia. â€Å"Ah, that explains it. Educated in a nunnery, love, I've a very shallow knowledge of pagan ways, although I have to say, their festivals are smashing. Rampant drunken shagging while wearing flower wreaths seems far superior to midnight mass and self-flagellation, but then, I'm a fool.† â€Å"Well, it says here that she kicked nine colors of shit out of the Roman legions when they invaded.† â€Å"Really, that's what it says, nine colors of shit?† â€Å"I'm paraphrasing. Why do you think we've no warrior queens anymore?† â€Å"Well, lamb, war requires swift and resolute action.† â€Å"And you're saying that a woman can't move with swift resolve?† â€Å"I'm saying no such thing. She may move with swiftness and resolve, but only after choosing the correct outfit and shoes, and therein lies the undoing of any potential warrior queen, I suspect.† â€Å"Oh bollocks!† â€Å"I'll wager your Boudicca lived before they invented clothing. Easy days then for a warrior queen. Just hitch up your tits and start taking heads, it was. Now, well, I daresay erosion would take down a country before most women could pick out their invading kit.† â€Å"Most women. But not me?† â€Å"Of course not you, lamb. Them. I meant only weak-willed tarts like your sisters.† â€Å"Pocket, I think I shall be a warrior queen.† â€Å"Of what, the royal petting zoo at Boffingshire?† â€Å"You'll see, Pocket. The whole of the sky will darken with the smoke from my army's fires, the ground will tremble under their horses' hooves, and kings will kneel outside their city walls, crowns in hand, begging to surrender rather than feel the wrath of Queen Cordelia fall upon their people. But I shall be merciful.† â€Å"Goes without saying, doesn't it?† â€Å"And you, fool, will no longer be able to behave like the right shit that you are.† â€Å"Fear and trembling, love, that's all you'll get from me. Fear and bloody trembling.† â€Å"As long as we understand each other.† â€Å"So, it sounds as if you're thinking of conquering more than just the petting zoo?† â€Å"Europe,† said the princess, as if stating the unadorned truth. â€Å"Europe?† said I. â€Å"To start,† said Cordelia. â€Å"Well, then you had better get moving, hadn't you?† â€Å"Yes, I suppose,† said Cordelia, with a great silly grin. â€Å"Dear Pocket, would you help me pick an outfit?† â€Å"She's already taken Normandy, Brittany, and the Aquitaine,† said Edgar, â€Å"and Belgium soils itself at the mention of her name.† â€Å"Cordelia can be a bundle of rumpus when she sets her mind to something,† said I. I smiled at the thought of her barking orders to the troops, all fury and fire from her lips, but those crystal-blue eyes hinting laughter at every turn. I missed her. â€Å"Oh, I did betray her love and flay her sweet heart with stubborn pride,† said Lear, looking madder and weaker than when I'd seen him last. â€Å"Where is Kent?† I asked Edgar, ignoring the old king. Drool and I had found them above a cliff at Dover. They all sat with their backs to a great chalk boulder: Gloucester, Edgar, and Lear. Gloucester snored softly, his head on Edgar's shoulder. We could see smoke from the French camp not two miles away in the distance. â€Å"He's gone to Cordelia, to ask her to accept her father into her camp.† â€Å"Why didn't you go yourself?† I asked Lear. â€Å"I am afraid,† said the old man. He hid his head under his arm, like a bird trying to escape the daylight beneath its wing. It was wrong. I wanted him strong, I wanted him stubborn, I wanted him full of arrogance and cruelty. I wanted to see those parts of him I knew were thriving when he'd thrown my mother on the stones so many years ago. I wanted to scream at him, humiliate him, hurt him in eleven places and watch him crawl in his own shit, dragging his bloody pride and guts behind him in the dirt. There was no revenge to be satisfied on this trembling shell of Lear. I wanted no part of it. â€Å"I'm going to go nap behind those rocks,† said I. â€Å"Drool, keep watch. Wake me when Kent returns.† â€Å"Aye, Pocket.† The Natural went to the far side of Edgar's boulder, sat, and stared out over the sea. If we were attacked by a ship, he'd be Johnny-on-the-spot. I lay down and slept perhaps an hour before there was shouting behind me and I looked over my boulders to see Edgar holding his father's head, steadying him as the old man stood on a rock, perhaps a foot above the ground. â€Å"Are we at the edge?† â€Å"Aye, there are fishermen on the beach below that look like mice. The dogs look like ants.† â€Å"What do the horses look like?† asked Gloucester. â€Å"There aren't any horses. Just fishermen and dogs. Don't you hear the sea crashing below?† â€Å"Yes. Yes, I do. Farewell, Edgar, my son. I am sorry. Gods, do your will!† With that the old man leaped off the rock, expecting to plummet hundreds of feet to his death, I reckon, so he was somewhat surprised when he met the ground in an instant. â€Å"Oh my lord! Oh my lord!† said Edgar, trying to use a different voice and failing completely. â€Å"Sir, you have duly fallen from the cliffs above.† â€Å"I have?† said Gloucester. â€Å"Aye, sir, can you not see?† â€Å"Well, no, you git, my eyes are bandaged and bloody. Can you not see?† â€Å"Sorry. What I saw was you fall from a great height and land as softly as if you were a feather floating down.† â€Å"I am dead, then,† said Gloucester. He sank to his knees and seemed to lose his breath. â€Å"I am dead, yet I still suffer, my grief is manifest, my eyes ache even though they are not there.† â€Å"That's because he's fucking with you,† said I. â€Å"What?† said Gloucester. â€Å"Shhhh,† said Edgar. â€Å"‘Tis a mad beggar, pay him no heed, good sir.† â€Å"Fine, you're dead. Enjoy,† said I. I lay back on the ground, out of the wind, and pulled my coxcomb over my eyes. â€Å"Come, come sit with me,† said Lear. I sat up and watched Lear lead the blind man to his nest beneath the great boulders. â€Å"Let the cruelties of the world slide off our bent backs, friend.† Lear put his arm around Gloucester and held him while he spoke to the sky. â€Å"My king,† said Gloucester. â€Å"I am safe in your mercy. My king.† â€Å"Aye, king. But I have no soldiers, no lands, no subject quakes before me, no servants wait, and even your bastard son hath treated you better than my own daughters.† â€Å"Oh, for fuck's sake,† said I. But I could see that the old blind man was smiling, and for all his suffering, he found comfort in his friend the king, no doubt having been blinded to his scoundrel nature long before Cornwall and Regan took his eyes. Blinded by loyalty. Blinded by title. Blinded by shoddy patriotism and false righteousness. He loved his mad, murdering king. I lay back down to listen. â€Å"Let me kiss your hand,† said Gloucester. â€Å"Let me wipe it first,† said Lear. â€Å"It smells of mortality.† â€Å"I smell nothing, and see nothing evermore. I am not worthy.† â€Å"Art thou mad? See with your ears, Gloucester. Have you never seen a farmer's dog bark at a beggar, and thus chase him off? Is that dog the voice of authority? Is he better than the many for denying the man's hunger? Is a sheriff righteous who whips the whore, when it is for his own lust he punishes her? See, Gloucester. See who is worthy? Now we are stripped of finery, see. Small vices show through tattered clothes, when all is hidden beneath fur and fine robes. Plate sin with gold and the strong lance of justice breaks on decoration. Blessed are you, that you cannot see – for you cannot see me for what I am: wretched.† â€Å"No,† said Edgar. â€Å"Your impertinence comes from madness. Do not weep, good king.† â€Å"Do not weep? We weep when we first smell the air. When we are born, we cry, that we come to this great stage of fools.† â€Å"No, all shall be well again, and – â€Å" And there was a thump, followed by another, and a yowl. â€Å"Die, thou blind mole!† came a familiar voice. I sat up in time to see Oswald standing over Gloucester, a bloodied stone in one hand, his sword driven down through the old earl's chest. â€Å"You'll not poison my lady's cause further.† He twisted the blade, and blood bubbled up out of the old man, but no sound did he make. He was quite dead. Oswald yanked his blade free and kicked Gloucester's body across Lear's lap, as the king cowered against the boulder. Edgar lay unconscious at Oswald's feet. The vermin drew back as if to drive his sword into Edgar's spine. â€Å"Oswald!† I shouted. I stood behind my boulders as I drew a throwing knife from the sheath at my back. The worm turned to me, and pulled his blade up. He dropped the bloody stone he'd used to brain Edgar. â€Å"We have an arrangement,† said I. â€Å"And further slaughter of my cohorts will cause me to doubt your sincerity.† â€Å"Sod off, fool. We've no arrangement. You're a lying cur.† â€Å"Moi?† said I, in perfect fucking French. â€Å"I can give you your lady's heart, and not in the unpleasant, eviscerated, no-shagging-except-the-corpse way.† â€Å"You have no such power. You've not bewitched Regan's heart, neither. ‘Tis she who sent me here to kill this blind traitor who turns minds against our forces. And to deliver this.† He pulled a sealed letter from his jerkin. â€Å"A letter of mark, giving you permission in the name of the Duchess of Cornwall to be a total twatgoblin?† â€Å"Your wit is dull, fool. It is a love letter to Edmund of Gloucester. He set out for here with a scouting party to assess the French forces.† â€Å"My wit is dull? My wit is dull?† â€Å"Yes. Dull,† said Oswald. â€Å"Now, en garde,† said he in barely passable fucking French. â€Å"Yes,† said I, with an exaggerated nod. â€Å"Yes.† And with that, Oswald found himself seized by the throat and dashed several times against the boulders, which relieved him of his sword, his dagger, the love letter, and his coin purse. Drool then held the steward up and squeezed his throat, slowly but sternly, causing wet gurgling noises to bubble from his foul gullet. I said, â€Å"While unscathed by my rapier wit You're choked to death by a giant git By this gentle jester, is argument won I'll leave you two to have your fun.† Oswald seemed somewhat surprised by the turn of events, so much so, that both his eyes and tongue protruded from his face in a wholly unhealthy way. He then began to surrender his various fluids and Drool had to hold him away to keep from being fouled by them. â€Å"Drop him,† said Lear, who still cowered by the boulders. Drool looked to me and I shook my head, ever so slightly. â€Å"Die, thou badger-shagging spunk monkey,† said I. When Oswald stopped kicking and simply hung limp and dripping, I nodded to my apprentice, who tossed the steward's body over the cliff as easily as if it were an apple core. Drool went down on one knee over Gloucester's body. â€Å"I were going to teach him to be a fool.† â€Å"Aye, lad, I know you were.† I stood by my boulders, resisting the urge to comfort the great murderous git with a pat on the shoulder. There was a rustling from over the top of the hill and I thought I heard the sound of metal on metal through the wind. â€Å"Now he's blind and dead,† said the Natural. â€Å"Bugger,† said I, under my breath. Then to Drool, â€Å"Hide, and don't fight, and don't call for me.† I fell flat to the ground as the first soldier topped the hill. Bugger! Bugger! Bugger! Bloody bollocksing buggering bugger! I reflected serenely. Then I heard the voice of the bastard Edmund. â€Å"Look, my fool. And what's this? The king? What good fortune! You'll make a fine hostage to stay the hand of the Queen of France and her forces.† â€Å"Have you no heart?† said Lear, petting the head of his dead friend Gloucester. I peeked out between my rocks. Edmund was looking at his dead father with the expression of someone who has just encountered rat scat in his toast for tea. â€Å"Yes, well, tragic I suppose, but with succession of his title determined and his sight gone, a timely exit was only polite. Who's this other deader?† Edmund kicked his unconscious half brother in the shoulder. â€Å"A beggar,† said Drool. â€Å"He were trying to protect the old man.† â€Å"This is not the sword of a beggar. Neither is this purse.† Edmund picked up Oswald's purse. â€Å"These belong to Goneril's man, Oswald.† â€Å"Aye, milord,† said Drool. â€Å"Well, where is he?† â€Å"On the beach.† â€Å"On the beach? He climbed down and left his purse and sword here?† â€Å"He was a tosser,† said Drool. â€Å"So I tossed him over. He kilt your old da.† â€Å"Oh, quite right. Well done, then.† Edmund threw the purse to Drool. â€Å"Use it to bribe your jailer for a bread crust. Take them.† The bastard motioned for his men to seize Drool and Lear. When the old man had trouble standing, Drool lifted him to his feet and steadied him. â€Å"What about the bodies?† asked Edmund's captain. â€Å"Let the French bury them. Quickly, to the White Tower. I've seen enough.† Lear coughed then, a dry, feeble cough like the creaking of Death's door hinges, until I thought he might collapse into a pile of blue. One of Edmund's men gave the old man a sip of water, which seemed to quell the coughing, but he couldn't stand or support his weight. Drool hoisted him up on one shoulder and carried him up the hill – the old man's bony bottom bouncing on the great git's shoulder as if it was the cushion of a sedan chair. When they were gone I scrambled out of my hiding place and over to Edgar's prostrate body. The wound on his scalp wasn't deep, but it had bled copiously, as scalp wounds are wont to do. The resulting puddle of gore had probably saved Edgar's life. I got him propped against the boulder and brought him around with some gentle smacking and a stout splashing from his water skin. â€Å"What?† Edgar looked around, and shook his head to clear his vision, a motion he clearly regretted immediately. Then he spotted his father's corpse and wailed. â€Å"I'm sorry, Edgar,† said I. â€Å"‘Twas Goneril's steward, Oswald, knocked you out and killed him. Drool strangled the scurvy dog and tossed him over the cliff.† â€Å"Where is Drool? And the king?† â€Å"Taken, by your bastard brother's men. Listen, Edgar, I need to follow them. You go to the French camp. Take them a message.† Edgar's eyes rolled and I thought he might pass out again, so I threw some more water in his face. â€Å"Look at me. Edgar, you must go to the French camp. Tell Cordelia that she should attack the White Tower directly. Tell her to send ships up the Thames and bring a force through London over land as well. Kent will know the plan. Have her sound the trumpet three times before they attack the keep. Do you understand?† â€Å"Three times, the White Tower?† I tore the back off of the dead earl's shirt, wadded it up, and gave it to Edgar. â€Å"Here, hold this on your noggin to staunch the blood.† â€Å"And tell Cordelia not to hold for fear for her father's life. I'll see to it that it's not an issue.† â€Å"Aye,† said Edgar. â€Å"She'll not save the king by holding the attack.†

Advertisement Is a Form of Communication Intended to...

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging ‘environmentally friendly’ behaviors, and even unhealthy behaviors through food consumption, video game and television viewing promotion, and a â€Å"lazy man† routine through a loss of exercise . Several types of media are working here in†¦show more content†¦The all through publishments,the features and the extremeness all make the advertisement and its campaign a successful one. Because they wanted to reach their sound toward their viewer and they were totally successful on that motive. And for me it’s the main point of every advertisement. THE BAD ADVERBTISEMENT: There are a lot of things wrong here. First of all, the entire idea is a non sequitur — two things that shouldn’t go together, but which are smashed into the same space. The idea of professional hockey players using luggage in the place of sticks is absurd, and since the ad is meant to be flashy, not humorous, the absurdity makes no sense whatsoever. Second, the ad tells you nothing about the product. I think what they were going for was that the luggage is so durable that you could play an aggressive sport with it. But that message isn’t strong, nor is it compelling. If Samonsite wanted to put its There are a lot of things wrong here. First of all, the entire idea is a non sequitur — two things that shouldn’t go together, but which are smashed into the same space. The idea of professional hockey players using luggage in the place of sticks is absurd, and since the ad is meant to be flashy, not humorous, the absurdity makes no sense whatsoever. Luggage in a sporting situation, it would have made more sense to show an adventure sport, like rock climbing or backpacking or snowmobiling. AllShow MoreRelated Advertising Essay1062 Words   |  5 PagesAdvertising According to the American Marketing Association, advertising is, ‘any paid form of non-personal presentation and promotion of ideas, goods or services by an identifiable sponsor’. Advertising can be a costly promotional tool but, many businesses continue to use it. 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Oral Communication is the process of verbally transmitting to give and exchange information to another person (or people). Oral communication can be formal or informal. Formal types of oral communication are business lectures, presentations at business meetings, comm encement speeches. Informal types of oral communication are discussions that take place in a businessRead MoreAdvertising Of Advertising On Children1304 Words   |  6 PagesAdvertisements surround the daily lives of all people: children, adults, males, females, everyone is in some way affected by advertisements. Advertising is defined as a call to the public’s attention to a business, usually for the purpose of selling products and services, through the use of various forms of media, such as print or broadcast notices by Entrepreneur. Advertising is also a â€Å"line of communication† with customers to a company’s product. 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